HelloMama Implementation Road Map

MCSP supports programming in maternal, newborn, and child health, immunization, family planning and reproductive health, nutrition, health systems strengthening, water/sanitation/hygiene, malaria, prevention of mother-to-child transmission of HIV, and pediatric HIV care and treatment. The program tackles these issues through approaches that also focus on household and community mobilization, gender integration, and digital health, among others. The HelloMama Implementation Road Map is a document that outlines the implementation plan for the HelloMama program in Nigeria. The program was launched in 2015 by the Government of Nigeria (GON) and partners, with funding support from USAID and Johnson & Johnson. The program was branded as HelloMama for implementation in Cross River (South South) and Ebonyi (South East) states in Nigeria. The program aimed to design and implement a medium- to large-scale digital health messaging intervention for pregnant women and new mothers. The HelloMama program was implemented in collaboration with the federal and supported state ministries of health, in partnership with the HelloMama consortium. The program implemented a range of interventions, including training, support, and engagement, promotion support, technology management, and monitoring, evaluation, and research. The program also established a monitoring and evaluation framework, which included indicators for tracking progress and outcomes. The program's implementation was guided by a management structure that included content management, training, support, and engagement, promotion support, technology management, and monitoring, evaluation, and research. The program also established partnerships with various stakeholders, including the federal and state ministries of health, development and implementing partners, and health care workers in the over 142 facilities in Ebonyi and Cross River states. The program's success was attributed to the leadership and commitment of various stakeholders, including Dr. Isaac F. Adewole, the Honorable Minister of Health; Dr. Inyang Asibong, honorable commissioner for health in Cross River State; Dr. Daniel Umezurike, honorable commissioner for health in Ebonyi State; Dr. Oniyire Adetiloye, country director for Jhpiego Nigeria; Dr. Farouk Jega, country director for Pathfinder International; and Debbie Rogers, managing director of Praekelt. The program's implementation also highlighted the importance of partnerships, role clarification, technology appropriateness and adoption, and the diverse sociocultural context that affects positive health-seeking behaviors for maternal and child health outcomes. The HelloMama Implementation Road Map serves as a road map for ongoing and future digital health implementation in Nigeria, drawing from lessons and experiences gathered during program implementation. The document provides a framework for implementing digital health interventions in Nigeria, and it is expected to inform future digital health initiatives in the country.