MCC Anticorruption Threshold Program Media Plan for OCG Campaign for Activity 6A

The campaign aimed to reach a wide audience through various media channels. The media plan included Open-Network Television, Closed-Network Television, Radio, and Radio at Regional Level. For Open-Network Television, the campaign targeted Canal 2, Canal 4, and Canal 9, with a total of 363 TGRPs (Target Rating Points) and a net investment of $567,700. For Closed-Network Television, the campaign targeted Canal N, with a total of 40 TGRPs and a net investment of $8,400. The radio campaign targeted Radio at National Level, with a total of 768 TGRPs and a net investment of $152,604. The campaign also targeted Radio at Regional Level, with a total of 1,650.8 TGRPs and a net investment of $3,211,800. The daily newspaper campaign targeted Daily Newspapers at National Level, with a total of 31.79 TGRPs and a net investment of $768,000. The campaign included ads in Trome, Ojo, Comercio, and Popular newspapers. The total media investment for the campaign was $914,007. The campaign aimed to reach a wide audience and promote preventive control activities.