MCC Anticorruption Threshold Program Nationwide Dissemination Plan for OCMA Radio Campaign for Activity 1C
Sign inMANAGEMENT SYSTEMS INTERNATIONAL
The Millennium Challenge Corporation Anticorruption Threshold Program is a nationwide initiative aimed at reducing corruption in Peru.
2010 · 27 pages

Abstract
The program's nationwide dissemination plan for the OCMA radio campaign is a key component of this effort. The plan was developed by Management Systems International and submitted to the United States Agency for International Development on April 1, 2010. The plan outlines a comprehensive strategy for disseminating anticorruption messages to a wide audience through radio broadcasts. The campaign targets high-corruption-prevalence areas, with a focus on judicial districts where corruption is most prevalent. The radio stations involved in the campaign are primarily located in these districts, with a total of 35 stations participating. The campaign's radio schedule is detailed in the plan, with specific airings and frequencies listed for each station. The broadcasts will air for 30 seconds, with a total of 3-6 airings per day, depending on the station. The campaign will run for two phases, with Phase One covering March and Phase Two covering April to December. The plan also includes a breakdown of the radio stations participating in the campaign, with a total of 35 stations listed. The stations are located in various judicial districts across Peru, with a focus on high-corruption-prevalence areas. The plan also includes a detailed schedule of the radio broadcasts, with specific airings and frequencies listed for each station. The campaign's goal is to reach a wide audience and promote anticorruption messages through radio broadcasts. The plan's comprehensive strategy and detailed schedule are designed to ensure the campaign's success and maximize its impact. The campaign's focus on high-corruption-prevalence areas and judicial districts where corruption is most prevalent is a key component of the program's overall strategy to reduce corruption in Peru. The campaign's radio schedule is designed to be flexible and adaptable to changing circumstances. The plan includes a provision for adjusting the schedule as needed to ensure the campaign's success. The campaign's goal is to promote anticorruption messages and reduce corruption in Peru, and the plan's comprehensive strategy and detailed schedule are designed to achieve this goal. The plan's implementation will be overseen by Management Systems International, with support from the United States Agency for International Development. The campaign's success will be evaluated through regular monitoring and evaluation, with a focus on measuring the campaign's impact on reducing corruption in Peru. The plan's comprehensive strategy and detailed schedule are designed to ensure the campaign's success and maximize its impact.
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USAID DEC