Module 5 – Scale-Up of Norms-Shifting Interventions

This module is part of a five-module course, which covers the introduction, assessment, design, measurement, and scale-up of norms-shifting interventions. The objectives of this module are to provide participants with a comprehensive understanding of the scale-up process, including the key concepts, principles, and principles of the ExpandNet framework. The module also aims to equip participants with the knowledge and skills necessary to plan and implement scale-up efforts effectively. The scale-up process involves several key concepts, including the deliberate and planned nature of the process, the need for successful testing of the intervention, and the benefits it offers to the population. The process also involves considering the institutionalization of the innovation once scale-up is complete. The ExpandNet framework emphasizes the importance of working with an open systems approach, seeking sustainable change, and being aware of equity and power dynamics that hold norms in place. The framework also highlights the need for evidence and learning, diffusion of innovation, and the management of socio-political dynamics. The scale-up process is not a linear or straightforward path, but rather a complex and dynamic process that requires pragmatic and adaptive approaches. It involves managing the socio-political dynamics, engaging with stakeholders, and advocating for support and resources. The scale-up process can be visualized as a cycle, with overlapping waves, showing that it is a continuous and iterative process. The process involves introducing the project in a non-pilot setting, integrating or continuing to expand the innovation, and achieving population-level impact. Effective scale-up requires collaboration with a range of actors, communication with stakeholders, and advocacy for support and resources. It also involves managing the socio-political dynamics, engaging with stakeholders, and adapting to changing circumstances. The ExpandNet framework provides a framework for understanding the scale-up process and the key concepts and principles that underpin it. The framework emphasizes the importance of working with an open systems approach, seeking sustainable change, and being aware of equity and power dynamics that hold norms in place. The scale-up process is a critical component of social norms training, and it requires a comprehensive understanding of the key concepts, principles, and principles of the ExpandNet framework. The module aims to equip participants with the knowledge and skills necessary to plan and implement scale-up efforts effectively. The scale-up process is a complex and dynamic process that requires pragmatic and adaptive approaches. It involves managing the socio-political dynamics, engaging with stakeholders, and advocating for support and resources.