Motivation of the youth of Bosnia and Herzegovina to start a business: Examining aspects of education and social and political engagement

Education level and perception of the standard of living have a significant impact on attitudes towards self-employment. Young people with higher education levels and a more favorable perception of the standard of living are more inclined to consider starting their own businesses. Perceptions of the education curriculum also play a crucial role in shaping entrepreneurial intentions. The quality and relevance of education programs can either encourage or discourage young people from pursuing entrepreneurial ventures. Furthermore, parental support in education is a significant predictor of entrepreneurial intention, suggesting that family influence can have a profound impact on a young person's decision to start a business. Social and political engagement also emerge as significant predictors of entrepreneurial intention. Certain campaigns and initiatives aimed at promoting social and political engagement among young people can foster a culture of entrepreneurship and encourage them to start their own businesses. The perception of media influence also has a positive impact on entrepreneurial intention, suggesting that exposure to entrepreneurial role models and success stories can inspire young people to pursue entrepreneurial ventures. The findings of this study have important implications for policymakers and universities. By understanding the factors that influence entrepreneurial intentions among young people, policymakers can develop targeted initiatives to promote entrepreneurship and economic growth. Universities can also play a crucial role in fostering a culture of entrepreneurship by providing relevant education programs and supporting entrepreneurial ventures among their students. A sample of 3,611 young people was used in the data analysis, providing a comprehensive understanding of the factors that influence entrepreneurial intentions among the youth of Bosnia and Herzegovina. The study's findings highlight the importance of education, social and political engagement, and media influence in shaping entrepreneurial intentions, and provide valuable insights for policymakers and universities seeking to promote entrepreneurship and economic growth in the region.