Nokia Life - Agriculture Profile

The project is led by FHI 360 and offers field support to help missions address challenges in using ICT interventions. To learn more about field support options, contact Judy Payne, ICT Advisor, at [email protected]. Nokia Life - Agriculture is an application that comes pre-loaded on most Nokia phones, designed to address information gaps in emerging societies. The service provides targeted information for education, healthcare, agriculture, and entrepreneurship, with a focus on agriculture elements. Users who subscribe have access to agriculture information in 18 local languages, including market prices, daily weather forecasts, and news and advice. Market prices are collected from over 9,000 local markets on a daily basis for over 400 crops and commodities. Crop advice is managed by a team of agricultural experts. The technology used includes Nokia's Series 30, Series 40 phones, and the Asha smartphones. Nokia emphasizes providing relevant information through a rich, smartphone-like experience to users with basic mobile phones. The implementer and funder of Nokia Life - Agriculture is Nokia in collaboration with government agencies, NGOs, local content providers, and mobile network operators. Fees vary by country, with a monthly subscription price ranging from less than $1 to $1.50. The primary markets for the service are India, China, Indonesia, and Nigeria, targeting non-urban consumers in emerging markets. As of November 2012, more than 85 million people have used Nokia Life, with user feedback indicating better market negotiation and a 10-15% increase in profits for farmers in India. The service operates on a cost-even basis and is growing rapidly in user base. In 2013, the service may be offered in more countries.