Pitch Deck for eCommerce Marketplace for ASM Diamonds

This platform directly links formalized miners to diamond buyers, offering higher prices for rough diamonds. The launch is planned in the Central and West African region, with a growth plan in place. The current challenges associated with artisanal diamond mining include a lack of direct access to the international market, information asymmetry, and supply chain inefficiency. Additionally, jewelers face difficulties in sourcing traceable artisanally mined diamonds. Gemia's solution addresses these issues by providing a platform for miners to sell their diamonds directly to buyers, while ensuring compliance with the Kimberley Process Guidelines. The Gemia marketplace operates as follows: miners find and sell their diamonds to a Gemia representative, who gathers information about the stone and the miner. This information is posted to the Gemia marketplace, where pre-screened diamond buyers participate in an online auction. Sellers can accept or reject the offer, and Gemia facilitates KP-compliant export. Gemia field agents are trained in rough diamond valuation and the use of mobile technology packages. The platform utilizes Sarine technology, which provides mobile systems for evaluating rough diamonds. Gemia is exploring a partnership with Sarine to integrate their technology into the platform. The Gemia platform also develops technology to scan stones and produce a unique fingerprint, estimating the value of the stone with a margin of error based on the 4Cs and market conditions. The online marketplace features a buyers' portal, where buyers can view a sortable list of available stones based on characteristics. The platform allows for auction with incremental bidding or direct sale based on a floor price. Buyers can choose to have the rough stone shipped directly or opt for various value-added services. The Gemia representative portal provides a tablet-based interface for entering 4C parameters, basic due diligence, and pictures. The Gemia HQ portal verifies marketplace entries, communicates with buyers and field agents, and manages auction and sales results. Gemia's eCommerce marketplace connects miners directly to buyers, with channel partners and customers including jewelers, cutters and polishers, and buying houses. Jewelers gain access to traceable artisanally mined stones produced to KP+ standards, while cutters become customers in the auction or receive a fixed percentage of the final sales price for their services. Buying houses act as first customers or exporting partners, with Gemia opening additional foreign markets for them. The market size for artisanal diamonds in the Central and West African region is estimated at 80,000 carats per year, with a vast market potential for growing into all artisanal gemstones. The value of artisanal diamonds in target countries is approximately $500 million, with miners currently receiving between 5-10% of the stone value. Gemia will receive a commission on sale, adding the cost of export and transport. Gemia will develop an environmental and social due diligence model based on international best practices, ensuring compliance with the Kimberley Process. The platform will also adopt appropriate safeguards for transport and storage, working in partnership with buying houses to ensure safe and secure logistics.