Social and Behavior Change Communication (SBCC) for Frontline Health Care Workers

The project is made possible by the generous support of the American people through the United States Agency for International Development (USAID) under the terms of Agreement No. GPO-A-00-07-00004-00. The C-Change project is managed by FHI 360, and the curriculum was re-written and conceptualized by Antje Becker-Benton, Sarah Meyanathan, Chamberlain Diala, and Eileen Hanlon. The original content was drafted by I-Tech at the University of Washington. The curriculum was field tested in Nigeria with the assistance of Chamberlain Diala, Thomas Ofem, and Victor Ogbodo. The final version was reviewed by Sarah Meyanathan and Emily Bockh. The packet is designed to provide frontline health care workers with the skills and knowledge necessary to effectively communicate with their communities and promote healthy behaviors. The curriculum is structured around seven sessions, each focusing on a specific aspect of SBCC. Session 1: Workshop Welcome and Introduction to Communication is the first session of the curriculum. The session is designed to introduce participants to the workshop goals, group norms, and the importance of communication in health care. The session includes a plenary speaker, logistics, partner introductions, expectations, and a review of the workshop approach and goals. The session objectives include listing the workshop goals, following the group norms for the workshop, defining communication, and defining interpersonal communication. The session also includes a discussion on the role of frontline health care workers in promoting healthy behaviors through communication. The packet includes handouts for Session 1, including a schedule, participant expectations, a communication picture, and a sample evaluation form. The session is designed to be completed in 2 hours and 40 minutes, including an optional plenary speaker. The C-Change project is implemented by FHI 360 and its partners, including CARE, Internews, Ohio University, IDEO, Center for Media Studies, India, New Concept, India, Soul City, South Africa, Social Surveys, South Africa, and Straight Talk, Uganda. The project's contact information is provided at the end of the packet. The curriculum is designed to be used by frontline health care workers in developing countries to improve their communication skills and promote healthy behaviors in their communities. The packet includes a glossary, references, and image references for further reading and learning.