Translation of the images in the print materials (posters, calendars, billboards)

The campaign's central message revolves around the concept of two types of men: those who engage in high-risk behaviors and those who take proactive steps to protect themselves and their partners. The first poster highlights the distinction between men who have multiple partners and those who form long-term relationships, emphasizing the risks associated with the former. The slogan "Stepping outside is very risky" serves as a reminder of the dangers of unprotected sex and the importance of taking precautions. The phrase "Times have changed!" suggests that attitudes and behaviors are evolving, and men are expected to adapt to these changes. This message is reinforced by the second poster, which presents a more nuanced approach by emphasizing the importance of making a positive difference in one's life. The third poster takes a more direct approach by focusing on the issue of HIV testing. It categorizes men into two groups: those who live in doubt and those who have the courage to get tested. The message on the player's jersey, "I have done the HIV test," serves as a badge of honor, encouraging others to follow suit. This approach aims to normalize HIV testing and reduce stigma associated with the disease. The campaign's overall goal is to promote a culture of responsibility and awareness among men, encouraging them to take control of their health and well-being. By highlighting the risks associated with high-risk behaviors and the benefits of proactive steps, the campaign seeks to empower men to make informed decisions about their lives and the lives of those around them.