FINTRAC
The Producers to Markets Alliance (PMA) Activity is a five-year program funded by the United States Agency for International Development (USAID).
2018 · 197 pages

Abstract
The purpose of the PMA Activity is to improve the competitiveness of rural producers to respond to new and expanding market opportunities. PMA has three primary components: increased export sales, expanded value chain production, and increased investments in productive infrastructure. The $42 million Activity Fund (AF) is a critical mechanism to incentivize and promote investments by the public and private sector in productive activities that expand export opportunities, improvements in the productive capacity of producers and value chains, and expansion of infrastructure needed to connect producers to markets. The Activity Fund Mechanisms include Subcontracts, Grants Under Contract (GUC), Short-Term Technical Assistance (STTA), and Memoranda of Understanding (MOU). Subcontracts are used to engage local partners and implement activities, while GUCs are used to provide funding to partners for specific activities. STTA is used to provide short-term technical assistance to partners, and MOUs are used to establish partnerships between PMA and other organizations. The PMA Activity has a strong focus on collaboration and partnership-building. The Activity Fund is used to promote innovative alternatives to facilitate technical assistance, innovative and inclusive business models, and innovative ways to sustainably improve and maintain productive infrastructure. The Activity Fund Manager (AFM) is responsible for managing the Activity Fund and ensuring that it is used in accordance with USAID's requirements. The PMA Activity has a number of key stakeholders, including the Government of Colombia, local producers, and private sector partners. The Activity Fund is used to support a range of activities, including training and capacity-building programs, infrastructure development, and market research and analysis. The PMA Activity also has a strong focus on monitoring and evaluation, with a range of indicators and metrics used to track progress and measure impact. The Activity Fund Mechanisms are governed by a range of policies and procedures, including the USAID Automated Directives System (ADS) and the Federal Acquisition Regulations (FAR). The Activity Fund Manager is responsible for ensuring that all activities are implemented in accordance with these policies and procedures. The PMA Activity also has a number of annexes and appendices that provide additional information and guidance on the Activity Fund Mechanisms and the PMA Activity more broadly. The PMA Activity is expected to have a significant impact on the competitiveness of rural producers in Colombia, with a focus on increasing export sales, expanding value chain production, and increasing investments in productive infrastructure. The Activity Fund is a critical mechanism in achieving these goals, and the Activity Fund Manager plays a key role in ensuring that the Activity Fund is used effectively and efficiently.
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