AID grant no. PDC-0000-G-SS-3127-00 to the International Marketing Institute for a program to conduct a multinational marketing management program in Indonesia
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Grant is provided under the Program Development and Support project (9400001) to the International Marketing Institute (IMI) to conduct a 3-week version of its Multinational Marketing Management Program in Jakarta, Indonesia.
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Abstract
At least 30 Indonesian entrepreneurs and managers of small and medium-scale firms are expected to attend. Emphasis will be given to such topics as consumer and product policy, marketing research, strategic planning, forecasting, export market and financial analysis, and market auditing. IMI will work in collaboration with a private Indonesian management education institution, which will in the future offer the marketing management program on a regular basis.
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