Branding and Marking Plan for Knowledge SUCCESS

The project is led by the Johns Hopkins Center for Communication Programs (CCP) in partnership with Amref Health Africa, The Busara Center for Behavioral Economics (Busara), and FHI 360. The project is funded by USAID's Bureau for Global Health, Office of Population and Reproductive Health, and is scheduled to conclude on February 13, 2024. The project's branding and marking plan outlines clear guidelines for external communications and program materials. The plan emphasizes the use of the USAID standard identity, including the logo and "from the American people" tagline, in conjunction with the core partner logos. The core partner logos are to be placed together, in equal prominence, in the order of CCP, Amref Health Africa, Busara, and FHI 360. The plan also outlines specific branding and marking requirements for global goods, publications, reports, assessments, briefs, and written deliverables. For example, the attribution language for materials to be produced includes a statement acknowledging USAID funding and listing the Knowledge SUCCESS partners. The project's overall mission is to ensure that high-quality health information, knowledge, and expertise are exchanged, accessed, and used, and capacity in knowledge sharing, collaboration, and learning is built. The project aims to achieve three main results: making critical, high-quality family planning and reproductive health knowledge and information available and accessible; brokering knowledge exchange and collaboration to facilitate knowledge use; and strengthening sustainable capacity for knowledge sharing, learning, and learning. The project will produce a range of materials, including print and digital products, websites, and websites-based toolkits, to reach various audiences, including family planning and reproductive health implementers, technical groups, and civil society organizations. The project's messaging will vary based on the product, service, and family planning or reproductive health issue covered by the material. The project's overall goal is to contribute to the improvement of family planning and reproductive health outcomes by ensuring that high-quality health information, knowledge, and expertise are exchanged, accessed, and used, and capacity in knowledge sharing, collaboration, and learning is built. The project's activities will be implemented in partnership with various partners, including USAID, the U.S. Government, and other stakeholders. The project's branding and marking plan is designed to ensure that all external communications and program materials are consistent with the project's overall mission and goals. The plan outlines specific branding and marking requirements for various types of materials, including global goods, publications, reports, assessments, briefs, and written deliverables.