Communication Products Samples

The campaign employs an evidence-based Social Behavior Change (SBC) approach to understand the underlying issues preventing target groups from adopting healthy behaviors. This approach involves identifying barriers and motivators/enablers, archetyping and prototyping, and human-centered design to co-create communication with the target audience. The campaign's creative execution includes a range of materials such as radio ads, television ads, posters, information fliers/brochures, wall branding, and promotional materials. Posters are a key component of the campaign, with multiple designs and layouts showcased on the following pages. These posters are designed to grab attention and convey important messages about malaria prevention. Roll-up banners and horizontal banners are also used to disseminate information about the campaign. These banners are typically displayed in public areas, such as markets and bus stations, to reach a wider audience. Wall branding involves decorating public walls with campaign messages and logos to create a visual impact. Bus branding is another strategy used to promote the campaign, with buses displaying campaign messages and logos to reach commuters. The campaign's use of stickers is another creative execution strategy. Stickers can be used to decorate bicycles, motorbikes, and other vehicles, as well as to label campaign materials and promotional items. The campaign's use of a range of materials and creative execution strategies is designed to reach a diverse audience and promote healthy behaviors to prevent malaria.