DELOITTE INC.
The Cote d'Ivoire Willingness to Pay Study was conducted in 2019 by the Sector Reform and Utility Commercialization (SRUC) organization.
2019 · 109 pages

Abstract
The study aimed to understand the characteristics of households and businesses in Cote d'Ivoire, their consumption of electricity, and their willingness to pay for electricity services. The study found that 3,362 households participated in the survey, with 57% of them being clients of the CIE (Compagnie Ivoirienne d'Electricité) electricity company. The remaining 43% of households were either non-clients of CIE or had alternative sources of electricity. The majority of households (82%) were headed by men, while 18% were headed by women. In terms of education level, households that were clients of CIE were found to be more educated, with 37% having a higher education level compared to 24% of non-clients. Geographically, the study found that 76% of households were based in Abidjan, with the remaining 24% being based in other parts of the country. Among households based in Abidjan, 95% were clients of CIE, while 5% had alternative sources of electricity. In contrast, households based outside of Abidjan were more evenly split between clients of CIE and non-clients, with 50% of each category. The study also analyzed the budget allocated to electricity by households and businesses. Among households connected to the grid, 71% allocated less than 10% of their budget to electricity, while 29% allocated more than 10%. In contrast, households without a grid connection allocated a higher proportion of their budget to electricity, with 55% allocating more than 10%. Businesses, on the other hand, allocated a higher proportion of their budget to electricity, with 63% allocating more than 10%. In terms of satisfaction with electricity services, the study found that 71% of households were satisfied with the general quality of electricity services, while 29% were dissatisfied. However, satisfaction levels were lower when it came to the management of power outages, with 45% of households expressing dissatisfaction with this aspect of service. Overall, the study provides valuable insights into the characteristics of households and businesses in Cote d'Ivoire, their consumption of electricity, and their willingness to pay for electricity services. The findings have important implications for the development of electricity policies and strategies in the country.
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