TEXAS A&M INTERNATIONAL UNIVERSITY
The Democratic Republic of Congo's North Kivu region is a conflict-prone area of Africa, with a history of violent conflict, farmer displacement, and destruction of infrastructure in agriculture.
2014 · 6 pages

Abstract
Despite this challenging environment, ESCO Kivu SPRL, a privately owned agribusiness company, has established itself as a successful medium-sized enterprise in the region. ESCO's business model focuses on conflict-resistant products, including chinchona (quinine), cacao, and vanilla. Chinchona is the most conflict-resistant product, as it cannot be readily converted to cash and is not usable in its raw form. The trees can withstand violence and vandalism due to their tall, sturdy structure, and they offer no apparent benefit for the actors of violent conflict. ESCO harvests the bark of the chinchona tree, which is then dried and packed for export to Europe, Asia, or the USA for quinine extraction. ESCO's diversification into cacao production has been highly profitable, with the company working with approximately 16,000 stakeholder partner farmers. The company promotes fair prices and production incentives for local farmers, paying a 15% premium over the usual wholesale market price of cacao. This premium provides incentives to farmers to produce and ferment cacao during conflict, supports any loss due to violence, and ensures better produce quality and loyalty to ESCO. The company's supply chain management during conflict has been critical to its success, relying on local production, research and development, judicious investment strategies on small stakeholder farmers, and a fair price mechanism. ESCO partners with local farmers to produce purely organic cacao, using improved seed varieties distributed by INERA-North Kivu in Yangambi and other resources in Kisangani. The company has established a community nursery that disburses production inputs and provides basic training to farmers. ESCO's management structure is led by Mr. Philip Betts, a long-term investor in the region, who relies on Executive Manager, Ms. Eva Mbanona, to make decisions on daily administration. Ms. Mbanona has a depth of knowledge of Congolese agriculture and the specific industries that ESCO operates. The company considers local leadership and small stakeholder farms to be the driving force of the company, collaborating with several national and international plant research and development companies to provide its stakeholders with better expertise and improved inputs. ESCO's key success factors include leadership from empowered local managers, foreign financing, business strategies that can withstand violent conflict, and an efficient production-supply chain. Strategic partnerships with national and international processing firms, combined with an emphasis on human capital development, strong community support, and incentive programs, are also critical components of the company's success. External financing from the West provides ESCO with stability and shock resiliency to operate in a financially insecure fragile society, while its visionary local leadership and strong stakeholder participation enable the company to thrive under challenging conditions. The company's focus on conflict-resistant products and efficient supply chain management has enabled ESCO to maintain its operations in the North Kivu region despite the ongoing conflict. ESCO's commitment to fair prices and production incentives for local farmers has also helped to promote stability and economic growth in the region. The company's success serves as a model for other businesses operating in conflict-prone areas, highlighting the importance of adapting business strategies to the local context and prioritizing the needs of local stakeholders.
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