MCSP-HelloMAMA Activity in Nigeria Quarterly Report Quarter 3 – April 01 to June 30, 2016

The program operates in an age and stage-based mobile messaging model that complements the efforts of frontline health workers. HelloMAMA is locally led, planned for scale, and aligns with national health care priorities, policies, and systems. The program's core partners and stakeholders include MCSP, Pathfinder, Praekelt Foundation, Johnson & Johnson, United States Agency for International Development (USAID), MAMA Global, and the Federal Ministry of Health (FMOH). As of Program Year 2 (PY2), the MAMA Global secretariat has been dissolved, and overall coordination of HelloMAMA has shifted to MCSP via implementing partner Jhpiego in-country. Pathfinder and Praekelt Foundation remain as sub-grantees, and Johnson & Johnson and USAID continue as funding agencies. HelloMAMA will draw upon key lessons learned and best practices from other MAMA country programs, including MAMA's unique ability to address local context with solutions that fit both user needs and available resources. The program will leverage its extensive experience collecting and analyzing formative research to tackle challenges related to implementation activities. The core partners and stakeholders have agreed to their responsibilities, with MCSP playing a coordination role in leading HelloMAMA across all states for implementation. MCSP will provide headquarters-level programmatic and technical support to HelloMAMA implementation and will also provide the platform for implementation of the pilot in Ebonyi state and later roll-out in Kogi State. Pathfinder is responsible for content development and localization, as well as monitoring, evaluation, and research for the project. Praekelt Foundation will lead specific activities related to technology design, development, and testing, including the development of personas and user journeys, wireframes, prototyping, dashboards, and platforms for delivering mobile messages via IVR and SMS. HelloMAMA operates in Ebonyi, Kogi, and Cross-River States, Nigeria, with the goal of improving health outcomes for pregnant women, newborns, children, and families. The program's activities are focused on addressing the local context with solutions that fit both user needs and available resources. HelloMAMA will leverage its extensive experience collecting and analyzing formative research to tackle challenges related to implementation activities. HelloMAMA's activities are focused on addressing the local context with solutions that fit both user needs and available resources. The program will leverage its extensive experience collecting and analyzing formative research to tackle challenges related to implementation activities. The program's core partners and stakeholders have agreed to their responsibilities, with MCSP playing a coordination role in leading HelloMAMA across all states for implementation.