USAID Cambodia Green Future Activity KAP Survey and Results Report

The study targeted both male and female youth (15-24 years old) and key informants (KIs) across three locations: Phnom Penh, Prey Lang Landscape (PLL), and Eastern Plains Landscape (EPL). The survey focused on four key areas: youth knowledge of environmental issues in Cambodia, youth attitudes towards the environment, practices of youth in their interaction with environmental issues, and youth-preferred Social Behavior Change Communication (SBCC) tools, materials, approaches, and key messages to promote long-lasting behavior change. A total of 403 youth respondents were selected from diverse groups for interviews, with 207 males and 196 females. All targeted youth respondents were Cambodian, with 3% identifying as indigenous. The study also included eight Focus Group Discussions (FGDs) to gather additional data. The survey aimed to inform the development of a country-specific SBCC Strategy under the United States Agency for International Development (USAID) – Cambodia Green Future Activity. The study found that youth knowledge of environmental issues in Cambodia was limited, with many respondents indicating a lack of understanding of biodiversity conservation and forest protection. However, youth attitudes towards the environment were generally positive, with many respondents expressing a desire to protect the environment and conserve natural resources. The study also found that youth practices in their interaction with environmental issues were often influenced by cultural and social norms, with many respondents reporting that they had not taken individual actions to protect the environment. In terms of SBCC tools, materials, approaches, and key messages, the study found that youth preferred interactive and engaging approaches, such as social media and community-based initiatives. The study also found that youth were more likely to engage with SBCC messages that were relevant to their daily lives and that emphasized the importance of individual actions in protecting the environment. The study's findings have implications for the development of an effective SBCC Strategy under the USAID – Cambodia Green Future Activity. The study suggests that a targeted approach to SBCC, one that takes into account the unique needs and preferences of different youth groups, may be effective in promoting long-lasting behavior change. The study also highlights the importance of engaging with key stakeholders, including civil society organizations and government agencies, in the development of an effective SBCC Strategy. The study's methodology included a survey of 403 youth respondents, as well as eight Focus Group Discussions (FGDs) and key informant interviews. The survey was conducted in June and July 2020, and the data were analyzed using a combination of quantitative and qualitative methods. The study's findings are intended to inform the development of a country-specific SBCC Strategy under the USAID – Cambodia Green Future Activity. The study's results are presented in a series of tables and figures, which provide an overview of the key findings. The tables and figures include data on youth knowledge of environmental issues, youth attitudes towards the environment, practices of youth in their interaction with environmental issues, and youth-preferred SBCC tools, materials, approaches, and key messages. The study's findings are also presented in a series of recommendations, which provide guidance on the development of an effective SBCC Strategy under the USAID – Cambodia Green Future Activity. The study's recommendations include the development of a targeted SBCC approach that takes into account the unique needs and preferences of different youth groups. The study also recommends the use of interactive and engaging SBCC tools, materials, approaches, and key messages that emphasize the importance of individual actions in protecting the environment. Finally, the study recommends the engagement of key stakeholders, including civil society organizations and government agencies, in the development of an effective SBCC Strategy.