Branding and Marking Plan for the Combating Environmental Crimes Activity

The activity will support the Government of Peru (GOP) and Peruvian civil society to strengthen the justice system, leverage science and technology, monitor and protect flora and fauna, define economic costs and incentives, and work with miners to bring them into the formal economic sector with environmental and social safeguards. The activity will achieve three main objectives: improving enabling conditions for preventing and combating environmental crimes, reducing and preventing environmental criminal activity within protected areas, their buffer zones, forest lands management units, and indigenous lands, and building partnerships to mobilize resources to support prevention and reduction of environmental crimes. The activity will promote whole-of-government coordination to improve efficiency for preventing, prosecuting, and sanctioning environmental crimes. The United States Government (USG) supports the GOP to address the conditions that can lead to environmental crimes, particularly as it refers to illegal activities in the artisanal and small-scale gold mining (ASGM), illegal logging, and wildlife trafficking. The activity will strengthen the institutional capacity of key institutions and actors leading to the effective prevention, monitoring, sanctioning, and enforcement of environmental crimes. USAID will support an integrated multi-agency approach to enhance the GOP's capacity to design and implement policies, laws, and regulations that effectively prevent, detect, and sanction environmental crimes to reduce deforestation, forest degradation, and biodiversity loss. The activity will have a diverse audience at national and sub-national levels, including authorities and public officials, municipal and regional government associations, civil society organizations, indigenous communities and organizations, media, private sector and professional organizations, NGOs, academia, environmental champions, and environmental defenders. The activity will promote and establish strategic alliances with other entities, civil society, including indigenous peoples, the media, NGOs, academia, and the private sector. The desired level of visibility for the activity is high, except in circumstances where the activity in collaboration with the Contracting Officer (CO) and Contracting Officer's Representative (COR) determine that USAID branding could compromise achievement of the activity's results or objectives. The activity will use the short name, Prevent, in all communications products and will add the long name, Combating Environmental Crimes, when more context is needed. The activity will promote whole-of-government coordination to improve efficiency for preventing, prosecuting, and sanctioning environmental crimes. The activity will strengthen the institutional capacity of key institutions and actors leading to the effective prevention, monitoring, sanctioning, and enforcement of environmental crimes. The activity will have a high level of visibility, except in circumstances where the activity in collaboration with the Contracting Officer (CO) and Contracting Officer's Representative (COR) determine that USAID branding could compromise achievement of the activity's results or objectives. The activity will promote and establish strategic alliances with other entities, civil society, including indigenous peoples, the media, NGOs, academia, and the private sector.